FOOD FREEDOM FIT FAM
hey, runner girl
The only thing wrong about constantly stressing out about food is thinking that there's nothing you can do about it.
Why everyone is dead wrong about
nutrition for runners...
Have you ever stopped and wondered why
you're being told to
eat more for performance gains,
while being told to
eat less to feel more confident in your body?
Hey runner girl, are you...
- tired of yo-yo dieting??
- sick of being burnt out or injured every training cycle??
- spending more time counting, measuring or planning your food than you are making time for friends & family??
- addicted to sugar???
- struggling with overeating or feeling out of control around food?
Believe me. I get it.
Before finding food freedom, I was stuck like you… for years.
As a Registered Dietitian (RD), I had two Ivy League nutrition degrees from Cornell University and Yale University… but I was so scared of gaining weight that I avoided following sports nutrition guidelines to EAT MORE FOOD.
So, instead, I was stuck in a cycle of under-eating and bingeing
(& sometimes purging).
I was constantly worried about my health, but felt too embarrassed to ask for help. So instead, I tried diet after diet, desperately trying to break free of the binge-restrict cycle, all while training for half-marathons, marathons and 5ks.
I was sure that if I could just get the next diet right, then I’d finally stop bingeing, "get healthy" and find happiness within myself.
But nothing worked. And the bingeing, restricting, and purging continued...
Then I discovered...
After 10+ years of dieting, restricting, binge eating and purging, I was desperate for a solution. Macro counting, low carb, keto, paleo, calorie counting… nothing worked for more than just a few months.
And, one day, I discovered the reason WHY nothing worked long-term.
Studies on weight-loss diets confirm that nearly 95% of dieters regain all or more of their initial weight loss by the two year mark.
So...Why was no one talking about this?! I had TWO Ivy League degrees in nutrition and yet this well-supported fact was never discussed.
Dieting leads to a toxic cycle of restricting, bingeing, poor energy and low mood, while food freedom... sets you up to fuel like the athlete you are.
Raise your hand if your life would be better if...
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You felt at ease around any and all foods
Hubby comes home with your fave cereal? No prob. Kids bring home cookies from school? No skin off your back!
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You ate until you felt satisfied & then stopped
Just imagine if YOU were "that friend" who actually walks away from her plate with leftover french fries on it!
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You deleted My Fitness Pal & ended up feeling MORE confident in your skin
It's amazing what being present in your body while eating, rather than calculating macros, calories or points will do for your relationship with yourself!
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You could be truly present & enjoy life's special moments
It feels good to have space in your brain for stuff other than food rules and thoughts of food!
well, it's all very possible...
but don't just take my word for it
Here's what past graduates of food freedom fit fam have to say!
Introducing...
Here's how it works
A three month program for female runners who want to feel at ease
around food while running better and stronger than ever.
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Orientation 1:1 Call
At the start of our journey, we'll schedule a 30 minute Zoom or phone call to create a personalized 'game plan' for our time together. ($250 value)
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Weekly Team Calls
Each week at 5pm est on Tuesdays, we meet in small groups for 60-75 minutes to help you master the material and receive hot-seat-coaching. All calls are recorded for you to watch on replay. ($2391 value)
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Flexible
Self-Paced Modules
All the course materials, downloads, & instructions are provided on our members-only-website, where you can watch training videos when it's most convenient for you! ($2997 value)
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Exclusive Recipes, Snack & Fuel Ideas
Our members-only-website includes tons of resources for fueling, snacking & busy-runner-friendly recipes! Recipes are also available for vegan, vegetarian & gluten free runners. ($127 value)
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Food-Mood Journal
Get personalized weekly feedback by completing a food-mood journal simply by taking pictures of your food & reflecting on your experience (no counting required). This is an optional experience and is not required for successful completion of the program! ($197 value)
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Messenger Support
Have a question between calls? Simply send Serena a message & you'll receive a response within 24 hours on business days! ($297 value)
Here's what you get when you join Food Freedom
Fit Fam
Access to the R.U.N. Method which has helped hundreds of female athletes like you fuel better & improve their relationship with food & body.
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(R)econnect with your body
Use the proven Four Question Framework to replace the 'diet noise' of labeling/counting with 4 simple questions that allow you to connect with & trust your body's hunger, fullness & craving cues.
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(U)nveil the athlete within
Move from a place of overwhelm to understanding how to think about food in a way that helps you stay fuller longer, boosts metabolism & helps you run stronger.
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(N)urture your relationship with self
Learn how to rewire your thoughts around your body so you can focus on self-care & self-love.
sneak peak of the modules
runner girl, let's take a deeper look into what you'll learn
And why this 12 week experience has over $8710 in value
Module One
Why female runners almost always fail to understand the consequences of under-eating ... even after years of repeated injury, slowed metabolism & sugar cravings (just learning this one secret will take your relationship with food to another world!).
Module Two
Here’s how to hack your brain & reduce sugar cravings, simply by following this one “rule.”
Module Three
Use this four question framework to stop the counting & labeling foods as good or bad, so you can re-establish trust with your body.
Module Four
The real reason elite runners love carbs - the secret truth long known by pro-runners finally revealed!
Module Five
Perhaps the greatest nutrition coaching program ever created for female runners learning how to confidently know what and how much to eat without obsessing over food.
Module Six
Need help making the time to prepare the food you want to eat?
No meal prep "meal planning" simplifies meal planning and prepping so you have time to eat like an athlete (while doing all the other things in your life!)
Module Seven
If you’re a runner balancing running with a busy schedule, then your nervous system needs some TLC. Use these practices to boost energy & create a better relationship with your body so you can kick stress-eating and emotional-eating to the curb
Module Eight
Here’s how to reduce cravings, feel at ease around trigger foods, and stop obsessing over food, simply by mastering the art of habituation
Module Nine
How to feel more energized on your runs (even during PMS week!), simply by creating a personalized fueling & hydration plan.
Module Ten
Training is the only way to become a faster runner, right? Wrong!
Here’s how having the right mid-run, post-run & race-week-fuel can make all the difference in your next race.
Plus, you get plenty of bonuses
because when you join food freedom fit fam, you're family.
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Bonus Trainings from Guest Coaches ($397 value)
Race Day Visualization, Goal Setting, Injury Prevention, & more...
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Bad Body Image Detox ($147 value)
The only detox you'll ever need ;) This pre-recorded training series will help you jumpstart detoxing negative self-talk.
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Better Body Image Happy Hour Workshops ($1997 value)
Access to monthly live trainings & all past trainings on how to rewire your thoughts around your body!
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Recipes & Resources for Fueling ($127 value)
Every month, new runner-specific recipes & resources are dropped in the members-only-website!
guaranteed success promise
I'm confident that if you do the work, then you'll get results.
And to prove I'm committed to your success, if you're still bingeing and/or struggling with under-fueling after 12 weeks, and you can show me you've made an honest effort to do the work*, I'll help you get the results you want. Contact me by emailing serena@serenamarierd.com
*Honest effort to do the work means you’ve attended at least 50% of team calls (or messaged me to discuss watching the replay) and have been contacting me throughout the 3 months asking questions and communicating your struggles. Completion of the pre-recorded modules is also required.
join the waitlist
why now??
Food Freedom Fit Fam will be accepting 10 new female runners looking to transform their relationship with food & their body in 90 days.
By joining the waitlist you will be the first to know when doors open so you can GRAB your spot before enrollment fills up, AND gain access to special offers and freebies.
JOIN THE WAITLIST TODAY TO CLAIM EXCLUSIVE OFFERS & FREEBIES WHEN DOORS OPEN!
Cause here's the dealio... if you don't sign up now then what will you get more of???
- Anxiety every time you eat?
- Overwhelm around food?
- Burn out during your next training period?
- More stress (from under-eating while training AND the mental load of trying to figure out what to eat!)
- Mean self-talk around your body?
Do you really deserve that?! There's a different way & I want to show you how!
FREQUENTLY ASKED QUESTIONS
When can I get started?!
As soon as you sign up, check your email! You'll have received your receipt as well as immediate access to the video modules. You will also be manually added to weekly group calls by Serena (so please allow 24 hours on business days for Serena to enroll you!). The start date for the next group will be announced soon!
How much time do I need to spend each week committed to this to get results?
Team calls require between 45-75 minutes a week, on average. There are 10 modules total with 12 weeks to complete them in order to provide wiggle room). The videos will require between 15-30 minutes per week. Weeks where you have a bonus 1:1 call or body image workshop may require an additional 30-45 minutes of time. Remember that all calls are recorded (except 1:1) so you can always catch the replay.
However, the homework given to you as goals each week has been created to SAVE you time as you reduce overwhelm around food choices.
Do I have to submit food journals? I am afraid that will trigger me.
ABSOLUTELY NOT. Most clients DO NOT participate in food journaling (or only do so short term) and still have great success in the program. Think of journaling as a temporary extra way for Serena to hold your hand (if it would feel HELPFUL for you!). It is not important or necessary for you to heal your relationship with food.
I'm already so busy. I'm not sure I will have time for this. What should I do?
I understand! Food Freedom Fit Fam requires you to prioritize up to two hours (but most weeks, less than that) a week of time. The intention is to save you time overall as you gain clarity around what to eat, how to meal prep/plan and reduce the amount of time and energy you spend worrying about food.
What if I cannot attend the live sessions?
All the calls are recorded so you never have to worry about missing anything! Even clients who were unable to attend ANY live calls, but were consistent about watching the replays, communicating with Serena and following the modules, have had great success with stopping the diet cycle, finding food freedom and improving their performance.
When do the calls take place? Are they recorded if I cannot attend live?
Calls take place at 5pm est on Tuesdays and generally last 45-75 minutes. Body Image calls generally take place one Monday per month & the time of day changes. All calls are recorded and available for replay.
How long will I have access to the course?
You will have lifelong access to the modules after purchase.
I'm a new runner/recreational runner/"not really a runner"/"not a serious runner"... is this still right for me?
Absolutely!!! This program teaches female runners of ALL levels how to fuel properly! Successful food freedom athletes have ranged from new couch to 5k runners to long-time ultra runners!
Is there any support provided?
Absolutely. SO MUCH support!! :) The groups are kept small (less than 10 women per group) so I can get to know each of you individually! Additionally, you’ll have access to additional support by participating in the private facebook community discussion, logging food in the Healthie food journal (if you desire!) or by sending me a private message through the Healthie portal. We also have a 1:1 call at the start of our journey to fully customize the experience.
Do you accept insurance?
No, but you can usually use your HSA/FSA card to pay for Food Freedom Fit Fam.
Can I use my HSA/FSA card?
Usually, yes! Please contact your insurance to see if you need a note from a doctor , but usually my clients have no issues using their HSA/FSA card. I am happy to provide any documentation or superbill if necessary.
How does the guaranteed success promise work?
I'm confident that if you do the work, you'll get results with Food Freedom Fit Fam. And to prove I'm committed to your success, if you're struggling to get this done, and you can show me you've made an honest effort to do the work*, I'll help you get the results you want.
*Honest effort to do the work means you’ve attended at least 50% of team calls (or messaged me to discuss watching the replay if you’re unable to attend) and have been contacting me throughout the 3 months asking questions and communicating your struggles. 100% of the video modules must be completed.
Success is defined as:
- Reduced or diminished food rules, counting (calories, macros, points, etc)
- Less guilt around food
- Understands how to time sports nutrition and use food to improve performance
- Has created a personalized fueling plan
- Reduced episodes of binge eating
You have a choice...
The next move is up to you. I’ve shown you that joining Food Freedom Fit Fam is risk-free. And if you’ve read this far, chances are you’re seriously interested in feeling totally at peace around food, fueling like an athlete, & feeling more confident in your skin. All that’s left to do now is take action.
Imagine, for a moment, that it's a year from today. How is your running performance & your relationship with food going? Remember, if you continue to diet the way you’ve always dieted, you’re going to get the same results.
A month from today, you could be nothing more than 30 days older or you could be on your way to becoming a food freedom athlete.
If you are not planning to invest in Food Freedom Fit Fam, then ask yourself this:
How will I learn what I need to know to feel at ease around food?
If you've read this far, then you're serious about quitting dieting and fueling like an athlete. Because although you've already committed running to your life & know-deep-down-inside that dieting isn’t the answer, you’re still struggling to ditch the deeply engrained fear or guilt around eating more to fuel your performance. And you know you can do better. You just need someone to show you how! That's where Food Freedom Fit Fam comes in. Imagine if...
- You felt energized after your weekend long run instead of tanked
- You spent your free time focused on your passions, your family, your hobbies…instead of food
- You felt totally at ease around “treats” that used to make you spiral
- You knew how to confidently set up meals and snacks to improve your next race time…
Because it is possible! You have it in you. We just need to bring it out. Together. As a team.
Can't wait to see you inside <3
- Coach Serena
© 2022 Serena Marie RD pLLC. All Rights Reserved.